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July 12, 2017

Agrobiz.kz becomes a bridge to launch cooperation between Kazakh and German farmers

In early July 28 farmers from Germany made a visit to Almaty oblast. Foreign guests were represented by heads of agro enterprises, investors and
June 26, 2017

200 parents in Almaty received counseling from psychologists and teachers within the TEENS project

Since May 2017 in schools of Almaty classes for parent groups are conducted. They are taught by school psychologists and social educators who received
June 26, 2017

Business portal "agrobiz.kz" was presented to the farmers in South Kazakhstan

On June 12-13 seminar-trainings titled "Agrobiz.kz - a new opportunity for interaction and development of agribusiness entities" were held in Arys and

June 16, 2017

USAID project to hold trainings in Almaty on advocacy and social marketing

Almaty – USAID project "Good Governance Initiative Fund" implemented by the Eurasia Foundation of Central Asia, will host trainings on advanced level advocacy for NGO grantees of the project as well as on social marketing and communications on June 19-22 in Almaty.

The trainings are organized to further develop the potential of the GGIF recipient organizations, and are the logical continuation of the seminars held in the framework of the project in February 2017.

The main aim of the training on advocacy is to increase the effectiveness of grant projects in order to ensure the achievement of a long-term goal of each project.

During the training, the following issues will be discussed: advocacy strategy, mapping of influence; analysis of and interaction with supporters, opponents, neutral parties; risk analysis; planning of alternative scenarios of advocacy strategy; methods and instruments of interaction with government bodies and decision-makers; analysis and lobbying of draft bills; assessment of effectiveness and efficiency of advocacy campaigns.

Training in social marketing and communications aims at achieving sustainable results for grant projects through getting support and drawing attention of the target audience and general public to the problems and solutions raised by the projects.

In addition to advocacy, following issues will be discussed: marketing strategy; audience analysis, marketing research, formulation of messages, the development of marketing materials, choice of methods and channels of distribution, marketing plan, evaluation of the effectiveness of marketing strategy; promotion using the Internet (including social networks); interaction with the media; selling stories, photos, videos; integrated marketing communications (IMC).

Furthermore, individual trainings will be provided to the participants of both training sessions within six weeks of the completion of the training. Anush Begloyan, visiting expert from Armenia will conduct the training on advocacy. The training on social marketing and communications will be conducted by Vladimir Vayner from Russia.

Trainings location: Atakent park hotel, 42 Timiryazev street, Almaty. Trainings begin at 9 am.

 

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